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Content Marketing

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Content marketing services, that create a gravitational pull towards your brand.

Attract and inspire a growing fanbase for the content you put out. When your value is unmistakable, choosing you just makes sense. Content marketing is a chance to meet consumers where they are and stay top of mind even when you can't be face to face. As a brand, it's hard to stand out from the pack. There's no shortage of platforms to reach your audiences, but figuring out which ones to prioritize – that's not always so simple. Traditional content marketing is obsessed with keywords and churning out content. That doesn't work. Our modern approach to content is data-driven.

We take the guesswork out of content marketing by helping brands find out where their customers spend time, creating award-winning content marketing campaigns that span both digital and print, and turning our clients into industry-leading influencers and thought leaders.

We analyze industry forums, third-party tools, natural language understanding, key phrase research, search intent, and trending topics to create a strategy for top and middle of the funnel content that engages your customers, grows your online traffic, builds your authority, and increases your revenue. Our content marketing strategies intertwine search engine optimization, social media, email marketing, and CRO to create undeniable value for your audience and make you the go-to brand they trust.

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Get a detailed SEO report with a personalized checklist on how to improve your website and get to the top of Google. Enter an URL address and get a Free Website Analysis!

What People Say

FAQ

The TechMatrick content audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your current copy and promotions to develop a deep understanding of the current state of your content marketing strategy. Specific elements of evaluation include blog content, promotion techniques, competitive analysis, conversion points, and copy objectives. We will then use these findings to develop a robust strategic plan that will help increase the value of your content and grow your business.

An infographic is a visual representation of information, data or other knowledge. It is intended to present information quickly and clearly for easy comprehension. They also help improve cognition of complex information since utilizing graphics is known to enhance our ability to see patterns and trends. In marketing, this can be an invaluable tool in helping your consumers understand and digest complicated concepts. Infographics also lend themselves nicely to social sharing which increases the exposure of your brand.

The most obvious difference between long-form and short-form blog posts is their length. A long-form post is typically at least 1,200 words. A short-form blog post, on the other hand, is generally about 700 to 800 words. These two types of blog posts serve different purposes. Long-form blogs are written for SEO value and to help improve rankings. Comparatively, short-form posts are written to increase engagement or for posting to social and email channels.

Just as it sounds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organized and on track. It also helps you avoid content gaps and ensures you are producing new material regularly. At TechMatrick, we help our clients create content calendars that address specific customer personas and content clusters to ensure that our strategy is covering all aspects of your business.

In its most basic form, content marketing is simply the practice of publishing editorial, graphics, and video to attract, inform, and engage your target audience. The focus on content marketing is to offer your customers high-quality, targeted material that is both helpful and useful to them as opposed to pushing your products or services. Connecting with your customers in this way can help increase the trust they have in your business as well as brand recognition. More technically, generating content can also improve your SEO and generate high-quality leads.