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case study

PIRS Capital

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Founded in 2012, PIRS Capital is a financial firm

that provides business financing. Their financing solutions offer a unique solution for businesses seeking business funding. PIRS Capital came to us looking for help reaching a broader audience They wanted to become competitive in the crowded B2B market, with the goal of generating greater sales.

We helped PIRS Capital find potential customers through paid media

We knew that PIRS Capital would have to invest in paid media campaigns if they wanted to have a successful campaign
We embarked on an aggressive paid media strategy that encompassed social media.

We can attribute much of our Facebook Lead Ads success to our ability to create an ideal custom audience for PIRS Capital’s services, and then directly target our ads to that audience.

We were fortunate to gain access to PIRS Capital’s current consumer insights

Which we then modeled similar audiences based on shared characteristics. This became the foundation of our initial Facebook custom audience. Based on the performance of our campaigns, how consumers were interacting with our ads, and the type of data we were getting back about new leads, we were able to adapt and expand upon these audiences to continue driving more leads.

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