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Social Media Marketing

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Full funnel social media advertising that leaves your customer wanting more.

…without wasting ad spend or fighting with algorithms.

Social media marketing is one of the most important marketing tools at your brand's disposal. It's no longer optional. Countless companies – likely including yours – are already experiencing success in building their online communities. However, it's becoming more difficult to reach audiences through organic activity alone.

The most successful brands are increasing their investments in social and gaining access to more qualified targeted audiences, along with in-depth analytics, through paid social media advertising. Social Media Advertising campaigns are ideal for growing brand awareness, generating leads, and driving conversions in the short term

As a social media advertising agency, we use social media data to track basic user information and how they move across the Internet on platforms including Facebook, Twitter, Instagram, Snapchat, LinkedIn and YouTube. Then we use that knowledge to craft a social media advertising strategy that achieves results.

TechMatrick has the expertise to target, engage, and persuade your market, eliminating years of costly trial and error. You'll not only get your ads seen but get your audience to care – without draining ad spend. Put the power of Social Media Advertising to work for your business by teaming up with TechMatrick. Contact us today!

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What People Say

For us, TechMatrick is becoming more of a second pan, just like on staff here that has been the best part about it. What we've noticed is our website's continuing to gain rank so, the traffic has increased, the quality of leads has increased, and we are also continuing to see keywords that are ranking higher.... With our experience with the different teams from reputation management as well as the paid search and the SEO teams with TechMatrick, I feel confident that whether you're using it as an extension of your team or completely outsource of saying that their eyes would be able to handle all of your needs and be that true partner that you're looking for.

Kwame Agyemang

Head of Growth & Operations - African Dishout Inc.

Before TechMatrick came into our lives, our website was just a business card online. You really wanted someone to help us take that next step. I mean, right now, we are backlog. We have too much business, and a lot of is the responsiveness and customer support that we have seen from TechMatrick.... What I like most about working with TechMatrick is we have a specialist to contact, and I can send them ideas, and they can show me how they can equate that into a refresh. I would definitely recommend TechMatrick, especially if you are looking to take that next step into your business to shake things up. It's a great opportunity to get a partner that gets marketing and allows you to do your best.

Tony Moochhala

Business Development Manager - Chemtron Pte Ltd

Communication is the most important thing for me because I have a busy schedule and juggle a lot of balls too, and have to wear different hats. I need folks to get back to me quickly too if we need something to accomplish that TechMatrick is been really good at. I would recommend TechMatrick it's ...easier to work with a group that communicates with you openly that's all I can ask about a marketing company but, in a lot of ways TechMatrick has gone above and beyond, and as a result, it allowed me to have more free time to work on other facts of development thrive has done a good job at being responsive and understanding that intricate needs of what we need to accomplish here.

Dr. Trashita Rajani

Dermatologist - Skincity

FAQ

The TechMatrick paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.

The TechMatrick social team is experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn't mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on to reach your target audience.

Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back to your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.

Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers to entice them to convert to your site. As Facebook has grown, so have its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the advertising solution aims to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

At TechMatrick, we test several elements in our clients' social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor several metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.

The short answer? Yes. If you choose to utilize our social media marketing services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it's Facebook, Instagram, Twitter, LinkedIn or Pinterest Advertising, we optimize creative for each platform.

The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.