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case study

Al-Zayani

60%

increase

19%

increase

33%

increase

Al-Zayani has become one of the most highly regarded luxury automotive retailers in the Gulf region

Al-Zayani was founded in 1950 has become one of the most highly regarded luxury automotive retailers in the Gulf region representing some of the world’s finest automotive brands. However, the company was not utilizing its website and digital marketing efforts to their full potential. So that’s when we stepped in

Growing paid search conversation while reducing CPA

Paid search is an essential part of our conversion strategy for Chemtron Pte Ltd. To help get there, we optimized all landing pages to ensure the click-through experience from our ads was seamless and user friendly.

To maximize ROI ads, we increased bids on high converting/efficient keywords

While dialling back bids on lower converting/inefficient keywords. We moved all keywords into more targeted ad groups to increase relevancy, while also adding exact matches and negatives for all campaigns.

Finally, we tested all ad copy and images, using multiple variations to identify the best performing ad combinations. In conjunction, we optimized targeting to bring in higher qualified users through paid search advertising.

PPC SMM

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