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Email Marketing

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Email marketing strategies & automation to increase sales from your list.

Get a full-service email marketing strategy and implementation that consistently and reliably churns out ROI. Are you using the most effective form of digital marketing in your business strategy?

When it comes to ROIs, few digital strategies bring more benefits to brands than high-quality email marketing. Email marketing solutions provide companies with a way to build their authority and connect with consumers in a cost-effective, time-effective manner. There's a simple reason that businesses of all sizes put so much effort into optimizing direct email marketing campaigns: it works.

At TechMatrick, we recognize the value of email advertising, and we specialize in producing relevant content that generates a positive response for our clients. When you hire our team to oversee your email and newsletter marketing efforts, you get personalized attention and a skilled group of agency pros dedicated to getting you results. We'll create well-written emails geared specifically for your email recipients, with a strong focus on every detail to make sure that everything from the subject line to the signature takes you closer to your main objectives.

Marketers can see a considerable return on their investment (ROI) in email marketing. If you'd like to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, contact TechMatrick and we'll walk you through all the ways our email marketing efforts can help you grow and promote your business or brand.

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What People Say

FAQ

The TechMatrick email audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and database to gain a deeper understanding of your current email marketing strategy. Specific elements of evaluation include a review of your current design and copy, email marketing tools, and database health. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your email marketing campaigns and grow your business. Whether you're interested in email marketing for a small business or a large firm, we'll help you secure new leads with targeted email strategies.

An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The TechMatrick team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns—don't leave it to chance.

We will work with any ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favourites include MailChimp, Klaviyo, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use case in mind. For example, MailChimp may be better for small to medium-sized businesses while Pardot is designed with enterprise business in mind.

Once upon a time, you had to send emails manually and, unfortunately, some marketers still live in this world. But now you don't have to thanks to email automation! An automated email is any message automatically sent from your ESP triggered by a user's action or inaction on your website. For example, you can send an email to a customer who visits your website, fills their cart and starts the checkout process, but does not complete their purchase. The possibilities are endless!

Broadcast, or promotional, email is a means of making a single announcement to many of your subscribers or users. This could be to communicate company updates such as a product release or an opportunity such as a holiday sale. While these are the emails most consumers deem to be junk or clutter in their inbox, our team can help you improve the readability of these types of email communications so your customers begin to value them rather than avoid them.

Much like it sounds, list cleaning or hygiene refers to the upkeep of your email list data. This includes ensuring email addresses are still active, that they have the right name and company attached to them, and that all who are on your list have not opted out. This is critical for maintaining a positive reputation and delivering value to your customers. For example, poor list hygiene might result in an email being sent to a customer with the wrong name in the greeting, making your customization a negative instead of a positive.

No, at TechMatrick we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.

The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance:
  • Open Rates
  • Click Rates
  • Deliverability Rates
  • Unsubscribe Rates
  • Revenue Generated
  • Average Order Value
Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.